Free email course

Learn to value a stock in 28 days

One short lesson a day, in plain English, from “what is a share?” to reading a discounted cash flow and spotting red flags. Each lesson takes about three minutes, uses a worked example with simple numbers, and ends with a one-question check.

Get one short lesson a day by email, free for 28 days.

Free. No card, no trial that turns into a charge. One email a day for 28 days, and every email has a one-click stop link.

Rather read here? Every lesson is open below, no email needed. Start with Day 1.

Where should I start? · 1 minute

Question 1 of 3

How much do you already know about stocks?

It points you to lessons, never to stocks. Educational content only.

Week 1: What a share is worth

  1. 1A share is a slice of a business
  2. 2Price is what you pay, value is what you get
  3. 3Earnings and the P/E ratio
  4. 4When the P/E ratio misleads
  5. 5Free cash flow: the cash the owners keep
  6. 6The balance sheet in five minutes
  7. 7Week 1 review: the margin of safety

Week 2: The valuation methods

  1. 8Discounted cash flow, the core idea
  2. 9The discount rate: the price of waiting and risk
  3. 10Terminal value: where most of a DCF lives
  4. 11Reverse DCF: what is the price assuming?
  5. 12EV/EBITDA, and why enterprise value beats market cap
  6. 13Price-to-book: how banks and insurers are valued
  7. 14Why one method is never enough

Week 3: Quality and risk

  1. 15Return on equity and return on capital
  2. 16Margins and pricing power
  3. 17Debt and interest coverage
  4. 18Dividends: yield, payout and safety
  5. 19Growth, and what is already priced in
  6. 20Red flags in the numbers
  7. 21Week 3 review: every sector is valued differently

Week 4: Reading the numbers honestly, plus options basics

  1. 22Read a fair value as a range, not a point
  2. 23When the model is wrong
  3. 24Earnings season and implied moves
  4. 25Options basics: calls, puts and premium
  5. 26Covered calls and cash-secured puts: the trade-offs
  6. 27The traps in your own head
  7. 28Your research checklist

What you can count on

  • It is free, with no card and nothing that turns into a charge later.
  • One email a day for 28 days, then it stops by itself.
  • Every email has a one-click stop link, and all lessons stay free to read here.
  • It teaches how valuation works. It does not tell you what to trade.

Educational content only, not investment advice. Examples use made-up or historical figures. Want something shorter? The 8-step learning path and Fair Value Daily take a few minutes, and the practice portfolio lets you try the ideas with play money.

Educational Use Only — Not Financial Advice

All content, analysis, valuations, options strategies, AI-generated commentary, screener results, and other information provided by Equity Rank is for informational and educational purposes only. Nothing on this platform constitutes financial advice, investment advice, trading advice, or any other type of advice. Equity Rank is not a registered investment adviser, broker-dealer, or financial planner under any applicable law or regulation.

Valuation models, margin of safety percentages, fair value estimates, options strategy outputs, and AI analysis are algorithmic outputs based on publicly available data and do not represent personalized investment recommendations. All financial models contain assumptions that may be incorrect. Past performance of any security is not indicative of future results. You may lose money on any investment.

Every fair value figure on Equity Rank is our model’s opinion of a company’s intrinsic worth under stated assumptions — it is not a prediction, forecast, or price target for where the security will actually trade. Fair value estimates describe what the model considers a business to be worth today, not where its market price is headed. Actual market prices are set by supply and demand and by factors no model can fully capture, and may differ materially and indefinitely from any fair value shown here.

Always conduct your own independent due diligence. Consult a licensed financial advisor, tax professional, or attorney before making any investment or financial decision. By using Equity Rank, you acknowledge that you understand and accept these limitations. Portfolio model outputs are mathematical results of quantitative algorithms and do not represent investment recommendations.