Is Ulta Beauty Inc (ULTA) overvalued?

On Equity Rank's model estimate, ULTA trades 66% above its fair value. Ulta Beauty Inc (ULTA) last closed at $644.76; the multi-method model fair value is $388.41.

PriceModel fair valuePrice vs model
$644.76$388.4166% above

What the answer rests on

Read this before relying on it

The model fair value is an estimate from published financial statements. It is not a forecast of where the price goes, and it can be wrong. Within 10% either side we call it close to fair value: valuation models are not precise enough to read more into a smaller gap. Our own lists have no proven edge over the market yet; the live record shows every result, misses included.

Data as of Fri, Nov 6, 2026. Informational only — not investment advice.

Every valuation method behind ULTA's fair value · What prices assume · Other companies