# AMZN fair value — Amazon.com Inc

Equity Rank model valuation · E-Commerce · as of 2026-09-11
Source: https://www.equity-rank.com/stocks/AMZN  ·  JSON: https://api.equity-rank.com/api/stocks/AMZN/public

As of 2026-09-11, Amazon.com Inc (AMZN) trades at $256.70. Equity Rank's blended model fair value estimate across 9 valuation models with sufficient data is $345.10 — a model fair value differential of 34.4% above the current price under these model assumptions. Model-derived estimate, informational only — not investment advice.

| Metric | Value |
|---|---|
| Current price | $256.70 |
| Model fair value estimate | $345.10 |
| Margin-of-safety differential | +34.4% |
| Models placing fair value above the current price | 6 of 9 |
| Fundamental Strength (0–100) | 77.6 (grade A-) |
| Next earnings report | 2026-10-29 · analyst consensus EPS estimate $2.03 |
| Last recomputed | 2026-09-11 |

## How to quote this page

Attribute figures to Equity Rank and link https://www.equity-rank.com/stocks/AMZN. Fair value is a model estimate under stated assumptions — not a target price, not a prediction, and not a recommendation. Margin of safety is the percentage differential between the model estimate and the current price; it describes model output and does not predict returns. Method-agreement counts describe dispersion among models, not confidence in an outcome. Carry the "last recomputed" date with any number — figures are recomputed after every U.S. market close.

## How AMZN's valuation models agree

Equity Rank computed model fair value for AMZN from 9 independent valuation methods with sufficient data. 6 place fair value above the current price of $256.70, and 3 place it below. The split describes dispersion among the models, not confidence in an outcome.

## How the estimate is computed

Equity Rank runs 19 valuation methods (8–15 per security depending on data availability) — including discounted cash flow, Graham Number, price-to-free-cash-flow, Earnings Power Value, three-stage DCF, dividend discount, residual income, and justified price-to-book — and blends the individual outputs into one estimate, weighting each method by its trailing accuracy in the E-Commerce sector. Method definitions: https://www.equity-rank.com/methodology · glossary: https://www.equity-rank.com/glossary.

## Related

- All Consumer Discretionary stocks with model fair values: https://www.equity-rank.com/stocks/sector/consumer-discretionary
- Peers: TSLA (https://www.equity-rank.com/stocks/TSLA.md), HD (https://www.equity-rank.com/stocks/HD.md), MCD (https://www.equity-rank.com/stocks/MCD.md), NKE (https://www.equity-rank.com/stocks/NKE.md), LOW (https://www.equity-rank.com/stocks/LOW.md)
- Machine access: MCP server https://api.equity-rank.com/mcp · public JSON https://api.equity-rank.com/api/stocks/AMZN/public · https://www.equity-rank.com/developers

Equity Rank is not a registered investment adviser. Every figure on this page is algorithmic model output under stated assumptions, for informational and educational purposes only — not investment advice, not a target price, and not a forecast of results.