# Is Prudential Financial, Inc. (PRU) overvalued?

Source: https://www.equity-rank.com/is-it-overvalued/PRU

**On Equity Rank's model estimate, PRU trades 19% below its fair value.** Prudential Financial, Inc. (PRU) last closed at $119.24; the multi-method model fair value is $147.09.

| Price | Model fair value | Price vs model |
| --- | --- | --- |
| $119.24 | $147.09 | 19% below |

## What the answer rests on

- 9 of 12 valuation methods put PRU's value above its price and 3 put it below, so the methods mostly agree.
- To justify today's price, PRU's free cash flow would need to grow about -9.2% a year for ten years (a reverse discounted cash flow). Over the last three years it actually grew 6.7% a year.
- PRU trades at 10.8 times its last year's earnings, against a median of 13.1 for 75 profitable Insurance companies.
- Over the past year the price sat below the model fair value on 95% of trading days. The gap ranged from 27% below to 8% above the model fair value.

## Read this before relying on it

The model fair value is an estimate from published financial statements. It is not a forecast of where the price goes, and it can be wrong. Within 10% either side we call it close to fair value: valuation models are not precise enough to read more into a smaller gap. Our own lists have no proven edge over the market yet; [the live record](https://www.equity-rank.com/track-record) shows every result, misses included.

Data as of Fri, Nov 6, 2026. Informational only — not investment advice.

[Every valuation method behind PRU's fair value](https://www.equity-rank.com/stocks/PRU) · [What prices assume](https://www.equity-rank.com/priced-in) · [Other companies](https://www.equity-rank.com/is-it-overvalued)

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Fair value is a model estimate under stated assumptions — not a price target, not a prediction, and not a recommendation. This page is research information, not investment advice. Equity Rank is not a registered investment adviser.