# Is Amazon.com Inc (AMZN) overvalued?

Source: https://www.equity-rank.com/is-it-overvalued/AMZN

**On Equity Rank's model estimate, AMZN trades close to its fair value (2% below it).** Amazon.com Inc (AMZN) last closed at $259.30; the multi-method model fair value is $265.66.

| Price | Model fair value | Price vs model |
| --- | --- | --- |
| $259.30 | $265.66 | 2% below |

## What the answer rests on

- 3 of 7 valuation methods put AMZN's value above its price and 4 put it below, so the methods disagree.
- To justify today's price, AMZN's free cash flow would need to grow about 53.0% a year for ten years (a reverse discounted cash flow).
- Over the past year the price sat below the model fair value on 96% of trading days. The gap ranged from 29% below to 9% above the model fair value.

## Read this before relying on it

The model fair value is an estimate from published financial statements. It is not a forecast of where the price goes, and it can be wrong. Within 10% either side we call it close to fair value: valuation models are not precise enough to read more into a smaller gap. Our own lists have no proven edge over the market yet; [the live record](https://www.equity-rank.com/track-record) shows every result, misses included.

Data as of Fri, Nov 6, 2026. Informational only — not investment advice.

[Every valuation method behind AMZN's fair value](https://www.equity-rank.com/stocks/AMZN) · [What prices assume](https://www.equity-rank.com/priced-in) · [Other companies](https://www.equity-rank.com/is-it-overvalued)

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Fair value is a model estimate under stated assumptions — not a price target, not a prediction, and not a recommendation. This page is research information, not investment advice. Equity Rank is not a registered investment adviser.