If you had invested $1,000 in The Coca-Cola Company (KO)
10 years ago (Mon, Nov 7, 2016), $1,000 in KO grew to $3,072 by Fri, Nov 6, 2026 with dividends reinvested ($2,253 on price alone). The same $1,000 in SPY grew to $4,042. Along the way KO fell as much as -37.0% from a high. Past results do not tell you what happens next.
| Invested | KO, dividends reinvested | Per year | Worst fall | SPY | SPY per year |
|---|---|---|---|---|---|
| 1 year ago | $1,422 | +42.3% | -7.9% | $1,109 | +10.9% |
| 3 years ago | $1,831 | +22.3% | -15.5% | $1,750 | +20.5% |
| 5 years ago | $1,966 | +14.5% | -17.3% | $1,677 | +10.9% |
| 10 years ago | $3,072 | +11.9% | -37.0% | $4,042 | +15.0% |
Today: model fair value $80.80 against a $95.67 price (gap -15.5%).